Content Roadmap · LWD Day-1 Marketing Mix

Complete map of every marketing asset Life Without Debt Ltd needs to enter the market as an ACNC / ASIC / ATO-registered charity — funds side and beneficiary side. Roadmap banked in D1 (content_roadmap table · migration 9345 · Sprint 34) so the triad and Board can see the full kit and progress against it at the 25 Aug 2026 Board Meeting.

HA5 gate rules · user directive 2026-08-06
Legal drafts (⚖) are held at HA4 maximum until an external Australian legal practitioner completes sight-check. HA5 is gated on that legal review.
Marketing content (📋) is held at HA4 maximum until triad marketing-authority (Laurence + Lisa + Corrina · SO #5, SO #6) completes CMO sight-check. HA5 is gated on that CMO review.
Roadmap Total
25
HA5 (locked)
0
HA3 (awaiting triad)
0
HA1 drafts (this sprint)
7

Sprint 34 · 7 assets

SLUG TITLE CATEGORY AUDIENCE HA5 GATES STATUS ROUTE
privacy-policy Privacy Policy (APP-compliant) LEGAL all site visitors + beneficiaries + donors ⚖ planned /privacy-policy
terms-of-service Terms of Service / Website Terms of Use LEGAL all site visitors ⚖ planned /terms
fundraising-conduct Fundraising Conduct Statement (state licences disclosure) LEGAL donors + supporters + regulators ⚖ planned /fundraising-conduct
complaints-and-feedback Complaints & Feedback Policy (ACNC Gov Standard 3) LEGAL beneficiaries + donors + public ⚖ planned /complaints
donate Donate page (DGR statement + payment provider disclosure) DAY-1 BLOCKER individual donors ⚖ 📋 planned /donate
board-and-governance Board & Governance page (ACNC transparency) DAY-1 BLOCKER donors + regulators + partners 📋 planned /board-and-governance
cookies-and-tracking Cookies & Tracking Consent + policy page LEGAL all site visitors ⚖ planned /cookies

Sprint 35 · 5 assets

SLUG TITLE CATEGORY AUDIENCE HA5 GATES STATUS ROUTE
beneficiary-intake-form Beneficiary intake form (with capacity + consent flow) BENEFICIARY persons living with terminal/life-limiting/chronic/serious illness ⚖ 📋 planned /intake
eligibility-self-check Am I eligible? self-check page BENEFICIARY prospective beneficiaries + carers + referrers 📋 planned /eligibility
referrer-pack Referrer-facing pack (GPs, palliative-care nurses, hospital social workers, McMillan/Cancer Council) BENEFICIARY health professionals + referrer networks 📋 planned /referrer-pack
carer-landing Carer-facing landing page (distinct from patient) BENEFICIARY primary carers + immediate families of beneficiaries 📋 planned /carers
beneficiary-faq Beneficiary FAQ / what to expect BENEFICIARY beneficiaries + carers + referrers 📋 planned /beneficiary-faq

Sprint 36 · 6 assets

SLUG TITLE CATEGORY AUDIENCE HA5 GATES STATUS ROUTE
bequest-and-gift-in-will Bequest / gift-in-will page FUNDS donors considering estate gifts ⚖ 📋 planned /bequest
regular-giving Regular giving (monthly donor) landing FUNDS individual donors 📋 planned /regular-giving
corporate-partnership-onepager Corporate partnership one-pager FUNDS corporate partnerships / CSR teams 📋 planned /corporate-partnership
case-for-support-major-donor Major-donor case for support (8-12pp long-form) FUNDS major donors + private philanthropy 📋 planned /major-donor
grants-pipeline-collateral Grants pipeline collateral (theory of change + budget summary) FUNDS trusts + foundations + government grants 📋 planned /grants-pipeline
impact-reporting-template Impact reporting template (annual donor report) FUNDS all donors (retention channel) 📋 planned /impact-reporting-template

Sprint 37 · 6 assets

SLUG TITLE CATEGORY AUDIENCE HA5 GATES STATUS ROUTE
launch-press-release Launch press release (ACNC/ASIC/ATO-endorsed announcement) BRAND/MEDIA journalists + media + partners 📋 planned /press/launch
media-kit Media kit (logos, boilerplate, spokesperson bios, fact-sheet) BRAND/MEDIA journalists + media 📋 planned /media-kit
about-founder-story About / Founder story page BRAND/MEDIA all site visitors 📋 planned /about
social-profile-assets Social media profile assets (LinkedIn/Facebook/IG/X banners + bios) BRAND/MEDIA social media audiences 📋 planned —
spokesperson-onepager Podcast/interview one-pager for founders BRAND/MEDIA podcast hosts + journalists 📋 planned /spokesperson
constitution-and-annual-report-hub Constitution + annual report links hub (ACNC Gov Standard 2) BRAND/MEDIA donors + regulators + partners 📋 planned /governance-documents

Sprint 38 · 1 asset

SLUG TITLE CATEGORY AUDIENCE HA5 GATES STATUS ROUTE
whistleblower-policy Whistleblower policy public page LEGAL staff + volunteers + suppliers + public ⚖ planned /whistleblower

Provenance

/sprint16 /marketing-orchestration /fleet /mix /credit-ledger /triggers /event-log · Sprint 16 · AI CMO Marketing Orchestration · Life Without Debt Ltd