Eight specialised agents. CMO scripts + triggers. Agents draft → auto-audit → HA-ladder promotes → board ratifies. No autonomous cross-agent invocation.
Agent 01 AI Analytics / Attribution Agent
Keyanalytics_attribution
Primary roomsA,B,C,D,E,F,G
Channelsattribution,ltv_cac,dashboards,board_reports
Statusactive
Cross-channel attribution modelling, 24-month LTV/CAC tracking, dashboard maintenance, monthly debrief packs, Carla's 6 reallocation triggers detection, iOS-ATT / cookie-loss disclosure, board-report data assembly.
Constitutional lens: Attribution is an evidence claim, not a marketing claim. Every number reported has a data-lineage back to source. iOS-ATT / cookie-loss disclosed in every board report. Never over-claim causation from correlation.
Deep-dive →
Agent 02 AI CRM / Donor-Lifecycle Agent
Keycrm_lifecycle
Primary roomsC,E
Channelsemail_lifecycle,stewardship,newsletter
Statusactive
Welcome series (5 emails), monthly newsletter, EOFY 6-email sequence, Christmas Appeal sequence, major-donor 90-day stewardship letters, lapsed-donor reactivation, birthday/anniversary touchpoints. Owns donor journey from first-gift to bequest-consideration.
Constitutional lens: Every major donor receives personal impact letter within 90 days. No exceptions. Retention is a governance outcome, not a growth hack. Personal impact letters signed by named executive, never by 'the team'.
Deep-dive →
Agent 03 AI Funding Campaigns Manager Agent
Keyfunding_campaigns
Primary roomsA,B,E,G
Channelsgrants,corporate_partnerships,bequests,intl_philanthropy
Statusactive
Grants (Room A — Paul Ramsay, Ian Potter, Sidney Myer, etc.), corporate ESG/CSR (Room B), bequests/major-donor (Room E), international philanthropic partners (Room G). Application drafting, timeline management, submission logs.
Constitutional lens: Grant applications lead with theory-of-change and evidence, not emotion. Corporate prospectus offers recognition, not implied product endorsement. Bequest copy respects emotional restraint. Room G warm-intro-only, never cold.
Deep-dive →
Agent 04 AI Paid Ads Agent
Keypaid_ads
Primary roomsA,B,C,E,F
Channelsmeta,google_paid,google_grants,linkedin,youtube,newsletters
Statusactive
Runs LWD $120K/yr paid-media spend across Meta, Google (paid + Grants), LinkedIn, YouTube, newsletters. Enforces Carla's 6 reallocation triggers. Rotates creative per fatigue signals.
Constitutional lens: Never claim outcomes. Every ad names what money buys, not what happens next. LWD funds; ACL 387398 acts. Every asset auto-audited before publish. All beneficiary depiction composite-labelled.
Deep-dive →
Agent 05 AI PR / Media-Relations Agent
Keypr_media
Primary roomsA,B,C,D,E,F,G
Channelspress,thought_leadership,media_monitoring,crisis_comms
Statusactive
Journalist outreach, press releases, thought-leadership placement (Alliance Magazine, Chronicle of Philanthropy, Guardian Australia, Croakey Health), media monitoring, crisis-comms preparedness. Owns spokesperson coordination.
Constitutional lens: No premature announcements. All claims substantiated. Composite-labelling in every case-study offered to media. Board-approved spokespeople only. Never speak on matters before ACNC decision until decision issues.
Deep-dive →
Agent 06 AI Search Agent (SEO/AEO/GEO)
Keysearch
Primary roomsA,B,C,D,E,F,G
Channelsgoogle_grants,seo_organic,aeo,geo
Statusactive
Traditional SEO (Google index) + Answer Engine Optimisation (Perplexity, ChatGPT-search, You.com) + Generative Engine Optimisation (LLM training-data visibility). Owns schema.org, robots, sitemap, structured data.
Constitutional lens: AEO/GEO surfaces must state RG 96 boundaries in the answer itself. LLMs will repeat what we say — say it correctly the first time. No cloaking, no doorway pages, no thin content.
Deep-dive →
Agent 07 AI Social Media Manager Agent
Keysocial_media
Primary roomsA,B,C,E
Channelslinkedin_organic,meta_organic,ig_organic,exec_personal
Statusactive
Organic amplification, community management, publishing calendar orchestration across LinkedIn (governance/corporate/foundation audiences), Meta/Instagram (donor audiences), and executive personal posting (Lisa/Laurence/Carla).
Constitutional lens: No beneficiary depiction without composite-labelling. No corporate-partner endorsement using beneficiary identities. No emotional-manipulation copy on bereavement. Board-approved spokespeople only for controversial topics.
Deep-dive →
Agent 08 AI Web Dev Agent
Keyweb_dev
Primary roomsA,B,C,D,E,F,G
Channelslanding_pages,kits,forms
Statusactive
Landing pages, per-room kits, conversion surfaces, A/B tests, form flows. Enforces Sprint 15 F-14.1 compliance-band + F-14.2 constitutional-purpose block on every new page.
Constitutional lens: Every page ships with compliance band + constitutional block. Every asset auto-audited before publish. Accessibility (WCAG AA) is non-negotiable. Never break the marker-gated injectors.
Deep-dive →