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AI Analytics / Attribution Agent

Cross-channel attribution modelling, 24-month LTV/CAC tracking, dashboard maintenance, monthly debrief packs, Carla's 6 reallocation triggers detection, iOS-ATT / cookie-loss disclosure, board-report data assembly.

Primary rooms

A,B,C,D,E,F,G

Channels this agent runs

attribution,ltv_cac,dashboards,board_reports

Status

active

Constitutional lens: Attribution is an evidence claim, not a marketing claim. Every number reported has a data-lineage back to source. iOS-ATT / cookie-loss disclosed in every board report. Never over-claim causation from correlation.

Brief this specialist · charter-grounded run

System prompt source of truth: Charter pending — this agent will run under CMO constitutional context only until Corrina/Laurence author its specialist charter.

Write a brief below. Claude Sonnet 4.5 will draft the artefact grounded in the charter, charge the $11K AI-content ledger, log a governance event, and land a draft in the Marketing Production Workspace for human review at HA4-5.

Channels owned

No channels attached to this agent.

Triggers armed against this agent

KeyTriggerScripted action
T4_peak_window_pacePeak-window paceIf ahead: pull adjacent-month budget forward. If behind: hold spend, diagnose within 24h
T5_ltv_revisionLTV data revisionReduce all evergreen Meta spend by 20% until diagnosed
T7_credit_cap_warnAI credit-budget warningCMO auto-notified. Sprint-scope review before next agent script.
T8_credit_cap_hardAI credit-budget hard capAll content generation halts. Requires HA4 board table for cap uplift.
T9_ha3_backlogHA3 review backlogCMO auto-batches HA3 items for Carla in a single review pack rather than trickle
T10_audit_regressionCompliance audit regressionCMO auto-triage. Depending on rule severity, may trigger site-wide pause of publish flow.

Content items (latest 20)

No content items yet.

Recent events (latest 10)

EventHA transitionNoteAt
sprint_migration_appliedSprint 17 migration 9328 applied — F-14.3 JSON-LD rules (+3) and B-16 UTM tables (utm_hit, utm_rollup_daily).2026-09-20 02:53:13
/sprint16 /marketing-orchestration /fleet /mix /credit-ledger /triggers /event-log · Sprint 16 · AI CMO Marketing Orchestration · Life Without Debt Ltd