Twelve monthly briefs. Five hero months. One $120K paid budget. Every asset drafted by AI, decided by humans.
The Sep 2026 – Aug 2027 marketing year runs on twelve monthly campaign briefs, each anchored in the master plan and driving 100% attribution back to D1. Five months are designated hero months (Nov26, Dec26, Feb27, May27, Jun27, Aug27) — that's where the ad-meter runs hottest and the composite stories anchor the creative.
Every brief carries five identical sections: weekly cadence, rooms firing, hero moves, measurement, and dependencies. Nothing goes live without approval in /production under HAS §8.5.
Foundation Launch & Referrer Groundwork — establish the referrer network before the ad meters run hot.
Referrer Activation & Corporate Warm-Up — the pipeline that will feed Christmas.
Christmas Appeal Build & Launch — the first HERO month. Regular giving engine ignites.
Christmas Appeal Peak & Sustain — the second HERO month.
Foundation Renewal & Post-Appeal Debrief — the quiet-quarter that pays for everything else.
Corporate Push & Bank Paradox — HERO month for Room B.
Gov Positioning & Referral Scale — Room D activates and Room F reaches critical mass.
EOFY Pre-Build & Bequest Preview — the quiet month that sets up May and June.
EOFY Launch & PCW — the third HERO month. All rooms firing.
EOFY Peak & Year-End — the fourth HERO month. Peak revenue window of the year.
Post-EOFY Debrief & Year-2 Planning — retention over acquisition.
Annual Report & Year-2 Ignition — the fifth HERO month. Full room ignition + Year-1 close.