Corporate Push & Bank Paradox · 2027-02

Rooms firing this month

Room	Name	Angle	% spend
B	Corporate	Bank Paradox v2 + insurer partnerships — full LinkedIn Ads push	55%
C	Regular giving	Valentine-adjacent short acquisition wave	25%
F	Referrers	Scale-up: target 40 active referrer partners	15%
A	Foundations	Q2 grant applications begin drafting	5%

Paid spend

$9,000 AUD

Rooms active

Voice mix

Lisa 30% · Laurence 45% (Bank Paradox lead) · Carla 20% (governance / fiscal) · LWD 5%

Hero moves

★ HERO: Bank Paradox v2 whitepaper + LinkedIn Ads push
6 major-bank meetings + 4 insurer meetings booked
Referrer network reaches 40 active partners

Weekly cadence

Week 1

Corporate outreach at scale — Bank Paradox campaign relaunched.

LinkedIn Ads: Bank Paradox v2 creative to head-of-hardship personas at top 8 AU banks + top 6 insurers
Email: personalised outreach to 20 named corporate CSR leads
Blog: The Bank Paradox — updated numbers (2027 data)
LinkedIn: Laurence keynote-style thought piece

Week 2

Room B activation weeks: bank meetings + insurer meetings booked.

Meetings booked (target: 6 major banks + 4 insurers)
LinkedIn: Lisa on bank partnerships
Whitepaper v2 published (Bank Paradox refresh)
Instagram: not featured (this is LinkedIn-heavy month)

Week 3

Room C valentine-adjacent regular-giver acquisition wave (short).

Meta: valentine's week creative — "for the family, not the flowers"
Email: mid-Feb monthly ask
LinkedIn: Carla monthly note
Blog: How a $25/month gift compares to Feb 14 flowers spend

Week 4

Room F referrer scaling — target 40 active partners.

Email: referrer network Q1 wrap
Blog: Room F casework — Jan-Feb aggregate
LinkedIn: Lisa referrer spotlight (composite hospice partner)
Webinar: referrer Q2 preview

Measurement — what makes this month a win

Bank/insurer meetings booked: 10+
Corporate MOUs progressed to term-sheet: 2+
Room F active referrer partners: 40+
Regular giver acquisitions (Feb wave): 100+
Traffic: 7,000 organic sessions

Dependencies (before 2027-02 starts)

Bank Paradox v2 whitepaper approved by Laurence + Board
LinkedIn Ads audience seeds (head-of-hardship personas at 14 target orgs)
Room B corporate CRM pipeline updated with all 20 target orgs
Composite story #3 approved for Feb valentine-adjacent creative

Creative brief

Look

LinkedIn-first month. Thought-leadership photography — Laurence in professional setting (not corporate, but composed). Bank Paradox v2 whitepaper: quiet cover, data-forward interior.

Copy tone

B2B tone for corporate; warm consumer tone for the short C-Room valentine wave. Bank Paradox thesis is the anchor for the month.

Hook lines to draft against

“The bank paradox — 2027 data. Read the 12-page whitepaper.”
“Head of hardship at a top-4 bank? Read this before you next write off a terminal debt.”
“This February, give a family more than flowers.”

Governance envelope — Every asset drafted for 2027-02 lands in /production as status=draft and cannot go live until a human reviewer clears all six compliance flags (RG 96 outcome language, composite labelled, no PII, no named case without consent, Australian English, brand consistent) under HAS §8.5. AI drafts at HA1-3; humans decide at HA4-5.

Open 2027-02 assets in /production Master plan CMO brief