Gov Positioning & Referral Scale · 2027-03

Rooms firing this month

Room	Name	Angle	% spend
D	Government / health	PBI-of-choice positioning + Federal Budget commentary — Room D first hero activation	15%
F	Referrers	Scale to 50 active partners + Q2 training	25%
C	Regular giving	Ongoing acquisition + retention	50%
A	Foundations	Q2 renewal applications	10%

Paid spend

$7,000 AUD

Rooms active

Voice mix

Lisa 40% · Laurence 35% (Federal Budget + gov briefings) · Carla 20% · LWD 5%

Hero moves

Federal Budget commentary published (target: The Guardian AU + The Conversation)
PBI-of-choice positioning paper drafted
Referrer network reaches 50 active partners

Weekly cadence

Week 1

Federal Budget hits (usually late March in AU). Laurence op-ed pitched to top-4 outlets.

LinkedIn: Laurence Federal Budget op-ed (target: The Guardian AU + The Conversation)
Blog: What the 2027 Federal Budget means for terminally ill Australians
Email: policy-donor list — Federal Budget note
LinkedIn: Carla governance perspective on Federal Budget

Week 2

Room D activation — PBI-of-choice positioning consolidates.

Meetings with Dept of Health + Dept of Social Services (proactive briefings)
Blog: Why LWD is the PBI-of-choice for this policy space
LinkedIn: Lisa on inter-agency partnerships
Whitepaper: PBI-of-choice positioning paper drafted

Week 3

Room F scale — target 50 active referrer partners.

Webinar: referrer Q2 training
Email: partner-of-partner pack v2 (Q2 refresh)
Blog: Casework aggregate (Q1) — composite themes
Instagram: hospice partner testimonial reel

Week 4

Room C ongoing acquisition + Room A Q2 renewals.

Email: end-of-Q1 impact update to full donor base
Meta: prospecting refresh (creative fatigue rotation)
LinkedIn: Lisa monthly digest
Q2 foundation renewal applications submitted

Measurement — what makes this month a win

Federal Budget op-ed placement: 1+ top-tier outlet
Room D briefings: 2+ (Dept of Health + Dept of Social Services)
Room F active referrers: 50+
Traffic: 8,000 organic sessions
Foundation Q2 renewals submitted: 6+

Dependencies (before 2027-03 starts)

Federal Budget op-ed approved by Laurence + Board (RG 96 hedge on any outcome language)
PBI-of-choice positioning paper draft ready by mid-March
Room D CRM entries seeded (Dept of Health, DSS, key Ministerial offices)

Creative brief

Look

Government-facing content: more restrained, more institutional. Laurence photography in policy-adjacent setting. Room F content stays warm-documentary.

Copy tone

Room D voice is measured, evidence-forward, non-partisan. Room F voice unchanged — warm partner tone.

Hook lines to draft against

“Federal Budget 2027 — what it could mean for terminally ill Australians in debt”
“LWD: the PBI-of-choice for hardship-in-terminal-illness”
“50 referrer partners. One national free service.”

Governance envelope — Every asset drafted for 2027-03 lands in /production as status=draft and cannot go live until a human reviewer clears all six compliance flags (RG 96 outcome language, composite labelled, no PII, no named case without consent, Australian English, brand consistent) under HAS §8.5. AI drafts at HA1-3; humans decide at HA4-5.

Open 2027-03 assets in /production Master plan CMO brief