LWD Agents

Blended Workforce · 7 agents · CMO orchestrates 6 specialists

Blended Workforce — 7 agents, one human decision rule

Agents draft. Humans decide. Nothing produced here can be published without a named human approver logged against the artefact. The CMO agent orchestrates six specialists; each specialist has a published charter that grounds its system prompt. See the agency design for the org chart + decision-rights matrix.

CMO Agent

Owner: Carla Oliver (CFO Advisor)

Job: orchestrator. Room-specific positioning, message architecture, campaign briefs.

Output: BRIEFS that route to the six specialists.

Open workspace

Digital Marketing

Owner: Lisa Newman (Fundraising & CRM)

Job: production. Takes a CMO brief and writes channel copy.

Output: ARTEFACTS for Insta / FB / LinkedIn / X / Google Ads / YouTube / Reddit / landing / email.

Open workspace

Paid-Ads

Owner: Corrina McGowan (CMO Advisor)

Job: Meta / Google / LinkedIn paid media. Charity-sector benchmarks + kill/scale triggers.

Output: CAMPAIGN BRIEFS with creative variants, targeting, UTM plan.

Open workspace · charter

Search (AEO/SEO/GEO)

Owner: Corrina McGowan (CMO Advisor)

Job: being cited by ChatGPT / Perplexity / Google AI Overviews. Query clusters + on-page briefs.

Output: SEARCH BRIEFS with target page, content outline, monitoring plan.

Open workspace · charter

Socials

Owner: Corrina McGowan (CMO Advisor)

Job: organic social. LinkedIn primary, Insta secondary, cadence + community management.

Output: WEEKLY CADENCE PLANS with post specs + amplification map.

Open workspace · charter

Website

Owner: Laurence Hugo (Founder / Brand)

Job: on-page CRO, A/B protocol, page-taxonomy hygiene across ~170 pages.

Output: PAGE BRIEFS with architecture, CTA plan, attribution wiring.

Open workspace · charter

PR-Media

Owner: Lisa Hugo (Founder / Philanthropic)

Job: earned media. Journalist relationships, reactive-first Y1 posture.

Output: PITCH DRAFTS + reactive-comment drafts with named journalist target + news hook.

Open workspace · charter

Recent drafts

CreatedAgentRoomChannelStatusCost

Model: Claude Sonnet 4.5 (claude-sonnet-4-5-20250929). System prompts are grounded in the Seven Founding Principles + Room taxonomy A–G + Depiction Guardrails. See design.